, Kyiv, UA

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Stack of black-and-white Deadpan shipping boxes: a large white box on top with a distressed black smiley face logo (X eyes, tongue out), and beneath it several black boxes printed with small white icon patterns and “Deadpan” branding on the sides, all against a pitch-black background.

Details

Birvy

Birvy is a premium fertility support supplement designed to combine scientific credibility with a sense of calm, care, and trust. The goal of the project was to create a visual identity that feels both medical-grade and emotionally supportive, appealing to a modern audience seeking clarity and confidence in sensitive health decisions.

Services

Logo design

Brand Identity

Year

2025

Client

Birvy

Deadpan wordmark on black: bold white “Deadpan” in italic sans-serif, preceded by a distressed white smiley face logo (crossed-out eyes, tongue sticking out) on a solid black field.
White distressed smiley face logo (X eyes, tongue out) centred on a solid black background, showing rough, hand-painted edges.
Bold white “Deadpan” italic wordmark centred on black, with no other graphics or background detail.
Black metallic foil pouch photographed from above, printed with a glossy white distressed smiley face logo (X eyes, tongue out) in the centre, faintly showing small white icon patterns beneath.

Testimonial

"Ruslan helped us shape a brand that feels both trustworthy and deeply human. The identity strikes a perfect balance between scientific precision and emotional sensitivity, which is incredibly important in our space. Everything from the packaging to the visual system feels thoughtful, calm, and premium — exactly how we want our customers to feel. He truly understood the essence of what we were building."

Max, Founder of Birvy

Tiled pattern of small white Deadpan icons—including toilets, rainbows, skulls, plungers and spray bottles—scattered across a solid black background.
Black bucket hat floating against black, embroidered at the front with the distressed white Deadpan smiley face logo (X eyes, tongue out).
Black drawstring fabric bag set against pitch-black, printed centrally with the distressed white Deadpan smiley face logo (X eyes, tongue out).

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